our journey

News releases

The Golden Age Group gets travel discounts

The Golden Age Group in The Greens & Views community were behind yet another, first-of-its-kind initiative for senior citizens. The group, together with Emaar Community Management (ECM), worked with the Roads and Transport Authority (RTA) and negotiated a 50% fare discount on public transportation – for all residents in Dubai over 60 years of age!


This is a major accomplishment for ECM in line with our commitment to Corporate Social Responsibility. More importantly, this is the first time that such an initiative has been undertaken for the expatriate population in Dubai.


How to get the special NOL card
To benefit from this landmark achievement, all a senior citizen has to do is take a copy of their Emirates ID and two photographs to the ticket counter. Once submitted, they will receive the special Blue NOL card, as displayed below.



Please spread the message in your communities and to the senior citizens you know who can benefit from this fantastic initiative.